Tourism

Countries in the Greater Mekong Subregion are working together to promote the subregion as a single destination for international visitors and encourage communities to enhance the environmental, social, and economic benefits of tourism.

The Tourism Working Group (TWG) provides operational leadership and technical guidance to plan, implement, monitor, and evaluate subregional activities.

In September 2017, ministers from the six member countries of the Greater Mekong Subregion (GMS) endorsed the GMS Tourism Sector Strategy 2016-2025 to enable more competitive, balanced, and sustainable destination development. The Strategy sets out five strategic directions: (a) develop human resources, (b) improve tourism infrastructure, (c) enhance visitor experiences and services, (d) conduct creative marketing and promotion activities, and (e) facilitate regional travel.

Work of the GMS tourism working group has included marketing sustainable and pro-poor tourism in the subregion through the development of multi-country tour packages; training government officials and people working in the tourism industry; producing local products for sale to tourists; and preserving the ecological and cultural heritage of key tourist sites in the subregion.

The GMS Economic Cooperation Program Strategic Framework 2030 (GMS-2030) builds on the current Tourism Strategy directions. Since the subregion’s tourism industry has been severely impacted, the GMS-2030 will promote recovery efforts, such as intraregional tourism. Over the long term, GMS-2030 will support the development of higher value-added and secondary destinations, as well as strengthen human capital, connectivity infrastructure, public–private linkages, and environmental sustainability. GMS-2030 was endorsed and adopted at the 7th GMS Summit of Leaders in September 2021. It aims to provide a new setting for the development of this subregion for the next decade.

Related

Greater Mekong Subregion Tourism Sector Strategy 2016-2025

Tourism Working Group (TWG)

Mekong Tourism Coordinating Office website


Tourism

Focal Persons at the Asian Development Bank

  • Steven Schipani 
    Water and Urban Development Sector Office

    Sectors Group

  • Dee Suvimol Thanasarakij (Ms.)
    Executive Director, 
    Mekong Tourism Coordinating Office  
    www.mekongtourism.org 

Other Concerned Staff & Consultants

  • Zulfia Karimova, EAPF 
    Regional Cooperation and Integration Unit
    Central and West Asia Department

  • Mark Bezuijen
    Agriculture, Food, Nature, and Rural Development Sector Office
    Sectors Group

  • Asadullah Sumbal 
    Regional Cooperation and Integration Unit
    Southeast Asia Department

  • Alma Canarejo 
    Regional Cooperation and Integration Unit
    Southeast Asia Department/GMS Secretariat 

Send inquiries to GMS Secretariat

The Kim Thanh International Border Gate between Lao Cai (Viet Nam) and Yunnan Province (PRC) plays a vital role in the GMS northern corridor. Photo by ADB.

AEIR 2023 Highlights Deepening Integration, Continued Economic Growth in the GMS

The Asian Economic Integration Report 2023 highlights the continued growth of integration in subregional initiatives and programs in Southeast Asia, including both in the GMS and the ASEAN, from 2006 to 2020.


Mekong Tourism Forum 2023

The annual Mekong Tourism Forum returns as an in-person event in Preah Sihanouk Province, Cambodia, on 25–27 April 2023. Hosted by the Ministry of Tourism, Kingdom of Cambodia, the Forum’s theme is “Rethinking for Resilience and Digitalization.” 

The Forum provides an interactive platform for regional tourism stakeholders to discuss critical issues and emerging trends, rethink the future of Greater Mekong Subregion (GMS) tourism, exchange insights and experiences, as well as reconnect face-to-face with each other.  


The crowds are sparse in the ordinarily busy district of Chinatown in SIngapore. Shop owners estimate that business has dropped by 50% due to the COVID-19 crisis. 2020 Lester Ledesma/ADB.

Southeast Asia Sustainable Tourism Hub Launched at SEADS 2022

The Asian Development Bank (ADB) launched the Southeast Asia Sustainable Tourism Hub on 17 March 2022 at the third Southeast Asia Development Symposium (SEADS).  

Southeast Asia’s tourism industry is still reeling from the impact of the COVID-19 pandemic. To accelerate an inclusive and sustainable recovery, ADB is increasing its support for investments, capacity development, and knowledge.  


The Greater Mekong Subregion Sustainable Tourism Development Project funded by ADB developed homestay service, catering services and tours in Viet Nam. Photo by ADB.

Experience Mekong Showcases 2021 Opens Voting for Nominated Mekong Businesses

The Mekong Tourism Coordinating Office (MTCO) is inviting the public to vote for their favorite Greater Mekong Subregion (GMS) small businesses to determine the six final businesses that will be recognized for the 2021 Experience Mekong Showcases. The public gets to learn about and choose from the 72 finalists from the Experience Mekong Showcases voting page.  


Photo by ADB.

Nominations for 2021 Mekong Hero Open

Nominations are now open for the 2021 Mekong Hero. Launched in 2020 by the Mekong Tourism Coordinating Office (MTCO) and Destination Mekong, the ‘Mekong Heroes’ program aims to celebrate passionate individuals in Mekong tourism who work tirelessly behind the scenes to inspire and influence, modeling new ways of conceiving and doing tourism better. Nominees could be CEOs or senior government officials, or they might be entrepreneurs or small business owners -- leaders that have made a significant contributio


Southeast Asia Development Symposium (SEADS) 2021: Innovation through Collaboration: Planning for Inclusive Post-COVID-19 Recovery

The Asian Development Bank (ADB) and its partners will collectively zero in on strategies and policy responses that countries can adopt to lay the groundwork for post-COVID-19 recovery at the upcoming Southeast Asia Development Symposium (SEADS) Innovation through Collaboration: Planning for Inclusive Post-COVID-19 Recovery


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