Woman-owned Business Brings Viet Nam’s Eco Products to Global Markets
ADB's #SheExport Accelerator program has made a significant impact on Green Joy, a female-owned business based in Viet Nam specializing in crafting eco-friendly products made from grey sedge grass, which grows naturally in alkaline soils in the Mekong Delta and other provinces in Viet Nam. The grass plant, which is 1-2 meters in height and has a round and hollow stem, grows abundantly during the flood season. In old times, farmers used the grass material to make handicrafts. In recent years, grey sedge grass has served as raw material to make straws.