Countries in the Greater Mekong Subregion are working together to promote the subregion as a single destination for international visitors and encourage communities to enhance the environmental, social, and economic benefits of tourism.
The Tourism Working Group (TWG) provides operational leadership and technical guidance to plan, implement, monitor, and evaluate subregional activities.
In September 2017, ministers from the six member countries of the Greater Mekong Subregion (GMS) endorsed the GMS Tourism Sector Strategy 2016-2025 to enable more competitive, balanced, and sustainable destination development. The Strategy sets out five strategic directions: (a) develop human resources, (b) improve tourism infrastructure, (c) enhance visitor experiences and services, (d) conduct creative marketing and promotion activities, and (e) facilitate regional travel.
Work of the GMS tourism working group has included marketing sustainable and pro-poor tourism in the subregion through the development of multi-country tour packages; training government officials and people working in the tourism industry; producing local products for sale to tourists; and preserving the ecological and cultural heritage of key tourist sites in the subregion.
The GMS Economic Cooperation Program Strategic Framework 2030 (GMS-2030) builds on the current Tourism Strategy directions. Since the subregion’s tourism industry has been severely impacted, the GMS-2030 will promote recovery efforts, such as intraregional tourism. Over the long term, GMS-2030 will support the development of higher value-added and secondary destinations, as well as strengthen human capital, connectivity infrastructure, public–private linkages, and environmental sustainability. GMS-2030 was endorsed and adopted at the 7th GMS Summit of Leaders in September 2021. It aims to provide a new setting for the development of this subregion for the next decade.
Related
• Greater Mekong Subregion Tourism Sector Strategy 2016-2025
• Mekong Tourism Coordinating Office website
Focal Persons at the Asian Development Bank
Steven Schipani
Water and Urban Development Sector Office
Sectors Group
Dee Suvimol Thanasarakij (Ms.)
Executive Director,
Mekong Tourism Coordinating Office
www.mekongtourism.org
Other Concerned Staff & Consultants
Zulfia Karimova, EAPF
Regional Cooperation and Integration Unit
Central and West Asia Department
Mark Bezuijen
Agriculture, Food, Nature, and Rural Development Sector Office
Sectors Group
Asadullah Sumbal
Regional Cooperation and Integration Unit
Southeast Asia Department
Alma Canarejo
Regional Cooperation and Integration Unit
Southeast Asia Department/GMS Secretariat
Send inquiries to GMS Secretariat.
The Mekong Tourism Forum 2022 (MTF 2022) was held in Quang Nam, Hoi An, Viet Nam, on 12 – 13 October 2022, attended by over 250 delegates from across the region. It was hosted by Viet Nam’s Ministry of Culture, Sports and Tourism, in collaboration with the Mekong Tourism Coordinating Office (MTCO) and supported by the Asian Development Bank. The MTF 2022 followed the 50th Meeting of the Greater Mekong Subregion (GMS) Tourism Working Group and the MTCO Board Meeting.
The Phong Nha-Ke Bang National Park in Viet Nam offers nature-discovery tours and adventures. The GMS Sustainable Tourism Development Project supported tourism businesses operated by local people around the National Park. Photo by ADB.
Photo by the MTCO
The Government of Lao People’s Democratic Republic (PDR) with assistance of the Mekong Tourism Coordinating Office (MTCO) virtually convened the 46th Meeting of the Greater Mekong Subregion (GMS) Tourism Working Group (TWG-46) on 3 December 2020. The meeting was attended by representatives of the National Tourism Organizations (NTOs) of the six GMS countries—Cambodia, the People’s Republic of China, Lao PDR, Myanmar, Thailand, and Viet Nam—the MTCO, and the Asian Development Bank (ADB).
Top row, left to right: Dr. Danucha Pichayanan, Deputy Secretary General, Office of the National Economic and Social Development Council (Thailand); Mr. Liu Weihua, Deputy Director General, Department of International Economic and Financial Cooperation, Ministry of Finance (PRC); Mr. Alfredo Perdiguero, Director, SERC, ADB. Middle row: Mr. Than Aung Kyaw, Director General, FERD, Ministry of Investment and Foreign Economic Relations (Myanmar). Bottom row, left to right: Ms. Sisomboun Ounavong, Director General, Department of International Cooperation, Ministry of Planning and Investment (Lao PDR); Dr. Pham Hoang Mai, Director General, Foreign Economic Relations Department, Ministry of Planning and Investment (Viet Nam); and H.E. Mr. Ros Seilava, Secretary of State, Ministry of Economy and Finance (Cambodia)
A GMS Senior Officials Meeting (SOM) was held on 11 September 2020 via web-based conferencing to review (i) proposed key GMS strategic planning documents and knowledge products, which includes GMS COVID-19 response initiatives and the new long-term strategy for the GMS program, and (ii) preparations for upcoming GMS events—the 11th Economic Corridors Forum (ECF-11), the 24th GMS Ministerial Conference (MC-24), and the 7th GMS Summit (Summit-7).
Sunrise over Bangkok, Thailand. Photo: Roberto Trombetta
As countries in the Greater Mekong Subregion slowly move toward the ‘new normal,’ they are also enacting phased approaches to implement tourism recovery. The challenge for the subregion’s travel and tourism sector is to manage and mitigate the impact of the coronavirus disease (COVID-19), and build back a more sustainable, inclusive, and resilient tourism sector.
Scenes of healthcare workers at Thailand Bamrasnaradura Infectious Disease Institute, Ministry of Public Health. Photo: UN Women/ Flickr (CC BY-NC-ND 2.0)
Senior officials of the Greater Mekong Subregion (GMS) met to discuss responses to the coronavirus disease (COVID-19) in the GMS, focusing on regional approaches to promote recovery and resilience. The meeting was held via videoconferencing on 2 June 2020, with participation from all GMS countries and the Asian Development Bank (ADB).
The 44th Greater Mekong Subregion (GMS) Tourism Working Group Meeting, held on 28-29 November 2019 in Siem Reap, Cambodia, was attended by more than 70 senior tourism officials and development partners. Delegations included national tourism organizations of the GMS countries, the Asian Development Bank (ADB), the ASEAN-China Center, the ASEAN-Korea Center, the ASEAN-Japan Center, Luxembourg Development, Pacific Asia Travel Association, and Mekong Institute.
Seated from left: Mr. Sok Chenda Sophea, Minister attached to the Prime Minister, Minister in charge of GMS Cooperation Program/GMS Minister, Secretary General, Council for the Development of Cambodia, and Mr. Ahmed M. Saeed, Vice President for ADB Operations in the Southeast Asia Department, the East Asia Department, and the Pacific Department at the 23rd GMS Ministerial Conference. Photo by ADB.
The Asian Development Bank (ADB) remains committed to supporting the future initiatives of the Greater Mekong Subregion (GMS) Program. Mr. Ahmed M. Saeed, Vice President of ADB, reaffirmed ADB’s support in his speech at the recently-concluded 23rd GMS Ministerial Conference (MC-23). The MC-23 was Mr.
Photo: iStock.com
The Ministry of Tourism and Sports of Thailand is hosting the Mekong Tourism Forum (MTF) 2018 in Nakhon Phanom province from 26 to 29 June in collaboration with the Mekong Tourism Coordinating Office. This year's forum will focus on travel trends with the theme "Transforming Travel—Transforming Lives."
Greater Mekong Subregion Secretariat
Regional Cooperation and Operations Coordination Division,
Southeast Asia Department, Asian Development Bank
Address: 6 ADB Avenue, Mandaluyong City 1550, Metro Manila, Philippines
Telephone: +63 2 8632 4444 Fax: +63 2 8636 2226