Countries in the Greater Mekong Subregion are working together to promote the subregion as a single destination for international visitors and encourage communities to enhance the environmental, social, and economic benefits of tourism.
The Tourism Working Group (TWG) provides operational leadership and technical guidance to plan, implement, monitor, and evaluate subregional activities.
In September 2017, ministers from the six member countries of the Greater Mekong Subregion (GMS) endorsed the GMS Tourism Sector Strategy 2016-2025 to enable more competitive, balanced, and sustainable destination development. The Strategy sets out five strategic directions: (a) develop human resources, (b) improve tourism infrastructure, (c) enhance visitor experiences and services, (d) conduct creative marketing and promotion activities, and (e) facilitate regional travel.
Work of the GMS tourism working group has included marketing sustainable and pro-poor tourism in the subregion through the development of multi-country tour packages; training government officials and people working in the tourism industry; producing local products for sale to tourists; and preserving the ecological and cultural heritage of key tourist sites in the subregion.
The GMS Economic Cooperation Program Strategic Framework 2030 (GMS-2030) builds on the current Tourism Strategy directions. Since the subregion’s tourism industry has been severely impacted, the GMS-2030 will promote recovery efforts, such as intraregional tourism. Over the long term, GMS-2030 will support the development of higher value-added and secondary destinations, as well as strengthen human capital, connectivity infrastructure, public–private linkages, and environmental sustainability. GMS-2030 was endorsed and adopted at the 7th GMS Summit of Leaders in September 2021. It aims to provide a new setting for the development of this subregion for the next decade.
Related
• Greater Mekong Subregion Tourism Sector Strategy 2016-2025
• Mekong Tourism Coordinating Office website
Focal Persons at the Asian Development Bank
Steven Schipani
Water and Urban Development Sector Office
Sectors Group
Dee Suvimol Thanasarakij (Ms.)
Executive Director,
Mekong Tourism Coordinating Office
www.mekongtourism.org
Other Concerned Staff & Consultants
Asadullah Sumbal
Regional Cooperation and Integration Unit
Southeast Asia Department
Alma Canarejo
Regional Cooperation and Integration Unit
Southeast Asia Department/GMS Secretariat
Send inquiries to GMS Secretariat.
A report by the United Nations World Tourism Organization (UNWTO) underscored that international tourism arrivals are slowly returning to pre-pandemic levels. The reopening of several Asian source markets and destinations will contribute to tourism recovery in 2023.
The Kim Thanh International Border Gate between Lao Cai (Viet Nam) and Yunnan Province (PRC) plays a vital role in the GMS northern corridor. Photo by ADB.
The Asian Economic Integration Report 2023 highlights the continued growth of integration in subregional initiatives and programs in Southeast Asia, including both in the GMS and the ASEAN, from 2006 to 2020.
The annual Mekong Tourism Forum returns as an in-person event in Preah Sihanouk Province, Cambodia, on 25–27 April 2023. Hosted by the Ministry of Tourism, Kingdom of Cambodia, the Forum’s theme is “Rethinking for Resilience and Digitalization.”
The Forum provides an interactive platform for regional tourism stakeholders to discuss critical issues and emerging trends, rethink the future of Greater Mekong Subregion (GMS) tourism, exchange insights and experiences, as well as reconnect face-to-face with each other.
Cambodia has welcomed over 1.57 million international visitors during the first ten months of 2022, according to the latest report of the country’s Ministry of Tourism. The number of foreign tourists grew by 991.1% compared to the same period in 2021. According to data, tourist arrivals are as follows: around 1 million by land, around 560,000 by air, and 10,000 by waterway.
The Guangxi Li River Comprehensive Ecological Management and Demonstration Project will implement sustainable village preservation and low-carbon facilities. Photo by ADB.
The Asian Development Bank (ADB) has approved a $140 million loan to improve the environmental and economic conditions in Guilin in the Guangxi Zhuang Autonomous Region of the People’s Republic of China.
“Rapid urbanization has become a threat to Guilin's natural resources and sustainable development,” said ADB Senior Transport Specialist for East Asia Nicolas Dei Castelli. “This project will include a number of innovative solutions with demonstration potential, including low-carbon mobility, inclusive sanitation, and institutional development.”
LaoSafe, a health and hygiene program for the tourism and hospitality sector, was rolled out in the Lao People’s Democratic Republic by the country’s Ministry of Information, Culture and Tourism, to welcome tourists back safely into the country.
Photo by Dennis Sylvester Hurd via Flickr (CC BY 2.0)
Cambodia and the Lao People’s Democratic Republic have reported a steady drop in average COVID-19 cases per day in April 2022, according to a report on “Vaccination Rates, Effectiveness, and Safety” by the Asian Development Bank (ADB). In Cambodia, the average COVID-19 cases per day dropped from 164 to 18.4, and deaths decreased from 1 to 0.06, marking a fall in case fatality rate from 0.43% to 0.35%. In Lao PDR, daily infection rates declined steadily, averaging at 986 for April 2022 from 1102 in March 2022, while average deaths per day plateaued between 1 to 3.
Fisherwoman in Stung Sangke river, Battambang province. Photo by Eric Sales/ADB.
A proposed Asian Development Bank (ADB) project will help finance two standard ports that will boost the fisheries and tourism sectors of Cambodia’s Kep province.
A report by the Khmer Times shared provincial officials and ADB are working to establish the ports’ locations, according to Mr. Vao Sokha, Kep Deputy Governor.
Night scene in downtown Ho Chi Minh City, Viet Nam. Taken in 2019. Photo by Gerhard Joren/ADB.
Cambodia, Lao PDR, and Viet Nam (CLV) are looking to revitalize tourism in the CLV subregion, and held a meeting on 4 May to discuss implementing the Tourism Development Plan for the Development Triangle Region (2020-2025) and Vision 2030. The working group plans to promote tourism in the triangle region through exhibitions, videos, logos and brands, with a focus on digital advertising.
The crowds are sparse in the ordinarily busy district of Chinatown in SIngapore. Shop owners estimate that business has dropped by 50% due to the COVID-19 crisis. 2020 Lester Ledesma/ADB.
The Asian Development Bank (ADB) launched the Southeast Asia Sustainable Tourism Hub on 17 March 2022 at the third Southeast Asia Development Symposium (SEADS).
Southeast Asia’s tourism industry is still reeling from the impact of the COVID-19 pandemic. To accelerate an inclusive and sustainable recovery, ADB is increasing its support for investments, capacity development, and knowledge.
Greater Mekong Subregion Secretariat
Regional Cooperation and Operations Coordination Division,
Southeast Asia Department, Asian Development Bank
Address: 6 ADB Avenue, Mandaluyong City 1550, Metro Manila, Philippines
Telephone: +63 2 8632 4444 Fax: +63 2 8636 2226